The 猫咪社区 Office of Marketing & Communications is charged with telling the college鈥檚 story both on and off campus. The communications team carries out its mission by sharing key messages and timely information using a variety of strategies and channels.
We work closely with the president, the Board of Trustees, and the senior leadership team to support institutional-level communication. Our partnership with the Office of Admission supports the recruitment and retention of well-qualified, diverse students from throughout the country and the world. We also provide support for a variety of alumni and development initiatives.
Our team manages the college鈥檚 digital presence, which includes 猫咪社区.edu and affiliated websites as well as the college鈥檚 flagship social media channels. We produce and publish 猫咪社区 magazine.
The Office of Marketing & Communications proactively shares stories with local and national news organizations to advance the college鈥檚 reputation. The team responds to media inquiries and facilitates interviews with faculty experts and administrators.
Linda Bonnin, Vice President for Marketing & Communications
The 猫咪社区 Brand
The serves as the foundation for all of the college鈥檚 communications materials. The document is based on the college鈥檚 strategic plan research. Hundreds of voices contributed to the final product through student, faculty, staff, and alumni surveys and focus groups.
The brand identity guide outlines the proper use of the college鈥檚 brand marks and logos, primary and secondary colors, and approved fonts. In addition, the guide outlines how to express the college鈥檚 personas through writing and imagery.
The Office of Marketing and Communications follows the 猫咪社区 Editorial Style Guide.
Read more about 猫咪社区 highlights and achievement stories: (PDF)
Social Media
The 猫咪社区 flagship social media accounts are run by the Office of Marketing and Communications and are one of the primary channels we use to elevate stories and key messages. Our social media accounts make use of video, photography, and print media. Official 猫咪社区 accounts appear on Facebook, Instagram, Twitter, and LinkedIn.
With approval from the relevant vice president, other channels may be run by 猫咪社区 affiliates, such as academic and administrative departments, but are not under the purview of the Office of Marketing and Communications. Use of the is required for all accounts representing 猫咪社区 divisions, offices, departments, or programs.